Conceptualizing the Impact of Geographic Ignorance on Online Trip Planning
نویسندگان
چکیده
In this study, 28 participants with little geographic knowledge of the destination were asked to plan a week-long trip to China online. The participants were asked to create a detailed seven day itinerary outline with activities or attractions they would like to participate in or visit, as well as restaurants in which they would like to dine. The participants were given a computer with Internet access to conduct an online search to complete this task. Interestingly, despite an overall lack of geographic knowledge about China, few employed geographic learning techniques during the experiment. Specifically, most participants surrogated geographic knowledge for “geographic imaginations” and they delegated geographic learning to dependence on recommendations from outside sources for their place knowledge. The results of this paper illustrate how participants’ lack of their geographic knowledge and skills affected their trip planning: the strategies they used to cope with the ignorance and the effects on their trip plans As a result of this research, recommendations to tourism marketers about how to address customers’ lack of geographic knowledge are provided.
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تاریخ انتشار 2009